Digital Marketing | SEO Trends | E-Commerce | M2L Agency
Companies that do not get into the top 10 search results on Google with their keywords, remain invisible with their services. According to a survey taken by HubSpot, 75% of users do not open the second page of search results.
Those who do not have in-house SEO specialists who deal exclusively with search engine optimization should think about searching external help. Currently, more than 200 factors determine the ranking of a website. "Keeping an eye on this multitude of adjusting screws requires a lot of time and is not a job you can do alongside" says Sebastian Menken, CEO and founder of the M2L-Agency in Munich. "Experts assume that Google alone makes 500 to 600 adjustments in its search algorithm per year."
Videos pay off the user experience since most users would rather watch short clips than read long Texts. Exciting videos with the right Focus-Keywords in the metadata and on the right tone Level, improve ranking.
2. After BERT comes MUM:
Already since 2019, Google improved the playout of search results with the voice technology BERT. MUM (Multitask Uniform Model) is a multimodal algorithm, which answers complex search inquiries with the help of information gathered from multiple languages, pictures, videos and audios.
3. Voice Search:
Forecasts predict that in 2022 the share of voice searches will first time reach 40%. That is why it is particularly important to optimize website content for possible user questions.
4. Google Core Web Vitals:
Although google continuously adjusts its algorithms, three factors still form the foundation of technical SEO: Loading Time, Interactivity, and Visual Stability. Google tracks the loading time of the main contents in milliseconds, measures the time until the first possible interaction and examines how strongly the content changes after the page has been loaded. If you want to score points in the ranking, you need to turn adjust these parameters.
5. User Experience:
googles rates time-on-page which is the amount of time spent on a page by a user. The longer visitors stay, the better. Further, google tracks the bounce-rate. These are the visitors who leave a page without any interaction. Also important for a high ranking is the click-through rate directly on the results page. If this is low, the user is not interested in the result. Companies should then consider amendments in the meta-title and meta-description.
SEO, SEA, performance Marketing
In addition to SEO, a successful digital strategy also includes SEA, performance, social media and affiliate marketing campaigns. Expert knowledge is here again, the most valuable asset. Having professional tools and analysis software does not guarantee fast and measurable results. Those who get help, on the other hand, get right to the top and use their budget in a targeted and profitable way right from the start," Menken adds.
The Munich-online specialists offer their customers complete support across all online marketing touchpoints. Based on to a contact analysis, digital marketing professionals develop customized strategies for success.
M2L's individual SEO services include a content audit, keyword research and keyword strategy, as well as editorial and technical support.