Italian Market: Scalable Fulfillment and MoR Excellence

Italy is one of the most dynamic e-commerce markets in Europe. Projections estimate that the market volume will reach USD 110.35 billion in 2025, with an average annual growth rate (CAGR) of 9.74% until 2030 – when it is expected to reach approximately USD 178.6 billion [1].

This growth is being driven by several key trends:

• Mobile commerce: Already, 55% of all transactions are completed via smartphone – and the trend is rising [2].
• Buy Now, Pay Later (BNPL) as a payment method is growing at a CAGR of over 15% [3].
• Express logistics: In northern Italy – around Milan and Bologna – four-hour deliveries are already technically possible for about 78% of households [4].
• Cross-border facilitation: Thanks to the EU One-Stop-Shop (OSS) regulation, entering cross-border e-commerce has become significantly easier [5].

Our Parma Site – A Logistics Powerhouse

With PVS eServices in Parma, we’ve positioned ourselves in the industrial heart of northern Italy – one of Europe’s most important logistics hubs.

• Over 60,000 sqm of warehouse space
• Modern warehouse and conveyor technology, ongoing IT investments
• Full-service fulfillment for B2C and B2B
• Returns management, packaging, shipping, order picking, customs handling

We focus on developing tailored processes that precisely align with our clients’ operational needs.

Beyond Logistics: Communication That Connects

As one of the few companies in Italy clearly specialized in e-commerce fulfillment, we combine logistics with culturally attuned customer service. Upon request, we handle customer care in the local language and brand tone, ensuring that end customers feel understood and well supported – a key success factor in cross-border business.

Why Italy? A Strategic Market for Sustainable Growth in Europe

Italy has evolved beyond being just an attractive sales market – it’s increasingly becoming a strategic hub for international e-commerce operations. As the EU’s fourth-largest economy with strong consumer purchasing power and growing digital affinity, Italy offers ideal conditions for companies looking to scale their cross-border business or reach new audiences in Southern Europe.

Thanks to its central location, well-developed logistics infrastructure – especially in the north – and digitally engaged population, Italy is a prime location for scaling e-commerce operations. Add to that regulatory advantages such as the EU-wide VAT simplification (OSS), which makes cross-border sales significantly easier.

Italy offers:

• High market momentum, with double-digit growth rates in e-commerce
• Excellent infrastructure for fast deliveries within Italy and to neighboring countries
• Cultural and linguistic proximity to markets like France, Spain, Switzerland, and Austria
• Government funding for digitalization and logistics, especially under the EU Recovery Fund [6].

In short: For companies aiming to grow in Europe, Italy offers enormous potential – both as an entry market and as a logistics hub for all of Southern Europe.

Merchant of Record (MoR) – Operational Strength for Global Sellers

A Merchant of Record (MoR) is the legal seller in the eyes of the consumer and takes on critical responsibilities such as:

• VAT handling, reporting, and compliance
• Payment processing, refunds, and chargeback management
• Fraud prevention and customer service

PVS eServices offers full MoR capabilities – a significant advantage for companies entering new markets without needing to establish their own legal or tax infrastructure. Combined with our fulfillment services in Italy, this creates a scalable, compliant all-in-one solution – ideal for dynamic growth.

A Local Expert You Can Rely On

Whether you’re entering the Italian market or expanding cross-border – PVS eServices is your partner for efficient, market-ready, and legally compliant e-commerce fulfillment:

Discover more now! To PVS eServices

Sources:

• [1] Mordor Intelligence – Italy E-Commerce Market Size & Share Analysis (2024-2030)
• [2] E-commerce Italy Report (Prognosen zu Mobile Commerce) https://www.ecommerceitalia.info/wpcontent/uploads/2024/09/Report_Ecommerce_Italy_2025_ENG.pdf
• [3] IDEAL Fullservice – BNPL und E-Commerce in Europa. https://info.ideal-fullservice.com/blog/buy-now-pay-later-europa
• [4] Mordor Intelligence – Italy E-Commerce Logistics Trends. https://www.mordorintelligence.com/industry-reports/italy-ecommerce-market
• [5] Cross-Border Magazine – OSS und MoR im E-Commerce. https://cross-border-magazine.com/de/merchant-of-record-go-global-e-commerce/
• [6] EU Recovery Plan für Italien. https://ec.europa.eu/info/strategy/recovery-plan-europe_en