March 2023

KI im Kundenservice

How AI solutions increase service quality

Whether it’s a large company, a traditional manufacturer or a freshly founded start-up – if you want to be successful in e-commerce, you not only have to meet the expectations of your end customers, but also offer them an optimal customer experience. This includes proactive service, personalised interaction and seamlessly connected shopping experiences across all touchpoints. For consumers, the product, shopping and service experience have become inextricably intertwined. A perfect cross-channel CX is therefore crucial for e-business success. Only those who offer their customers individualised goods and services can convert one-time buyers into loyal customers and maximise their customer live time value.

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Is FBA really the only alternative?

The switch from the FBA seller to the SFP programme is a lengthy and error-prone undertaking for retailers without existing logistics structures, suitable processes and interfaces for retailers. After all, opting out of the FBA service not only means setting up your own parcel shipping service, but those who take this route must also cover customer service and returns management on their own or with a service provider.

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